Selling, servicing and repairing bikes for over 40 years.

01384 394653

Find out more about us down below.

Autumn Bike Sale


Click here to view HUGE savings on top brand bikes like Giant, Trek, Whyte & more. With up to 40% off in stock and ready to roll bikes

Crank Inspection & Replacement Program

Important safety notice regarding the inspection of certain models of Dura-Ace and Ultegra cranks from 2012 to 2019.
Click here for more details.

2023 BIKES

Cycle evolution continues.

With over 40 years of experience we feel we have cherry picked the best of the worlds bikes brands to offer you.
Santa Cruz, the worlds best full suspension designs. Giant, unbeatable value for money and world leaders in carbon fibre fabrication. Cannondale, multi award winning road bikes. We The People, the very best off the peg BMX bikes. There's not a brand of bike or component we stock that we wouldn't use our selves, and do!


V12 Finance

Available on all orders over £350, bikes, frames, components, clothing or any combination. Terms available from 6 to 24 months. We use V12 Finance because they are UK based and specialists in cycle finance. Ask in store for more details. Subject to status, T&Cs apply.


eBay Store

Monthly offers, clearance items and second hand bargains. Our eBay shop is a fast, efficient & secure way for you to browse our offers, buy online or collect in store.


Free Service

We offer a 1st free service for every new bike we sell. We recommended bringing the bike back after about 1-2 months from purchase so we can put it through the workshop, tune it up and check everything to make sure the bike is running well.



We sell everything you could possibly need for you, your bike and your ride.

Need to replace worn out parts? Desire faster wheels & smoother gears? Long for a comfier saddle & shorts, or just want something different, maybe a touch of bling? We sell everything to make all your two wheeled dreams come true from all of the worlds top component, clothing and accessories manufacturers.

The Brands We Trust


Get Your New Bike Tax-Free & Save Up To 47%.

Halfords C2W
Green Commute Initiative
Salary Extras
Cycle Soloutions
C2W Support
Cycle Plus

A cycle to work scheme is a great way to purchase a bike and save up to 47%. A government scheme that lets you buy a bike through your employer and spread the cost over 12 months.
Ask in store or click here for more information.

The Workshop


Servicing, repairs & wheel building

Since the shop first opened in 1977 it has always repaired and maintained cycles. What started out with one man fixing punctures is now 5 full time mechanics dealing with everything from servicing, fork & shock servicing, hydraulic servicing, tubeless repairs and set-up, wheel building and we still do puncture repairs. Each mechanic has their own specialities so they can be assigned to a job and make sure it is done to the highest standard possible. Click here for more information and a cost guide.

Booking in, get it done when it suits you

To keep you rolling for as long as possible we offer a booking in service where you can book your bike in over the phone or email into a day of your choice. You can then drop your bike off closer to your repair day. You can of course still drop your bike in at any time to leave for repair. Bike repairs are normally turned around within the week, wheel repairs normally within a few days.


Follow us on Instagram for product photos, news and updates.


Going on holiday? Why not take the bike.

Make the job of taking your bike abroad even easier with a Polaris Cargo Bag. Available to hire for just £20 a week it will keep your ride safe from door to door.
Ask in store for more details.

The Shop



Established in 1977 and located in the West Midlands. We sell, service & repair all forms of bikes including road, mountain, hybrid, kids and, more recently, e-Bikes. We are probably best known for high end custom build mountain bikes like Santa Cruz but we still stock and sell kids bikes, entry level hybrids, mid range mountain bikes and top end, state of the art road bikes. Each person who works here is (or has been) a keen cyclist and all have a keen interest in the industry. We have never gone niche, never focused on just one discipline, we are everything Two Wheels... and occasionally the odd trike.

We are located on the edge of the West Midlands, half a mile from the South Staffordshire countryside and only a five minute drive to three main local cycling spots, Clent Hills, Baggeridge Country Park and Kinver Edge which includes Kingsford Downhill course. The shop has a main showroom, an upstairs showroom, four workstations, an engineering workshop, plenty of parking at the back of the shop and not forgetting the friendliest staff you'll find anywhere.


Visit, call or mail us

  113 Brettell Lane
  West Midlands
  DY8 4BS, UK

 01384 394653

Send us a message via the form below

Opening Times

Monday 9:30am 5:30pm
Tuesday Closed
Wednesday 9:30am 5:30pm
Thursday 9:30am 5:30pm
Friday 9:30am 5:30pm
Saturday 9:30am 4:45pm
Sunday Closed